Continuing my work with Bespoke Branding, our team partnered with YR Plans, a student loan repayment platform. Given the complexity of the product and its messaging, this project presented a unique challenge.

My primary responsibility was conducting a comprehensive website audit. This included revising website copy and redesigning key pages to better resonate with a younger audience and improve immediate clarity and accessibility. Throughout the process, I adhered to existing brand standards and used Adobe InDesign to accurately replicate and refine components of the current website.