Vegan brands are stereotypically associated with innocent, green, and natural imagery. For this project, I was tasked with creating a fictional vegan nut cheese brand. Keeping these stereotypes in mind, I wanted to create something completly different. This is where the name ‘Bandit’ comes in. Associated with ‘Rebel’ brand archetype, a bandit is the perfect embodiment of someone who doesn’t follow the rules. My tasks included creating a brand name, logo, packaging, and brand spokes character (The Nutty Bandit).