Vegan brands are often associated with soft, natural, and minimalist aesthetics. For this fictional vegan nut cheese brand, I intentionally set out to challenge those conventions.

The result was Bandit—a brand rooted in the Rebel archetype. The name reflects a rule-breaking attitude, positioning the product as bold and unconventional within the category. My responsibilities included brand naming, logo design, packaging design, and the creation of a brand mascot, The Nutty Bandit, to further reinforce the brand’s personality.