As apart of one of my final courses at Mount Royal University, we were to work in small teams of six (6) to work closely with small, local businesses in order to build out their branding, and improve their marketing presence. Within this team (named Bespoke Branding), I carried forward many design and branding initiatives. The first client we worked with was Buyertise Inc. (Buyertise). When first speaking to Buyertise, one of the first words they used to describe their brand was ‘fun’. So, when I was tasked with creating a new visual identity for Buyertise, the branding had to be just that — fun. With a unique customer base of business buyers, sellers, and brokers, the best way I thought to show this unity was through the handshake. However, while I created a ‘fun’ visual identity for Buyertise, I had also worked on a more subtle, yet professional look that would clean up their branding (which can be seen at the bottom of the page).