The average age of a Calgary Sport & Social Club (CSSC) participant is 27. With this in mind, my team was tasked with developing a 12-month marketing plan to increase enrolment within the 18–24-year-old demographic by 25%.
I played several roles throughout the project, with my primary focus on design. Working alongside another designer, we created a unique, energetic, and engaging report in approximately one week. In addition to design, I contributed to the Cause & Effect, Segmentation, and Multi-Sport Tournament sections, and was heavily involved in refining and editing the overall copy.
*Please note, sections of this report have been redacted for privacy reasons.
