The average age of a Calgary Sport & Social Club (CSSC) participant is 27 years old. With this in mind, my team and I were tasked with creating a 12-month marketing plan to increase enrolment in the 18-24-year-old demographic by 25 percent.

In this project, I played a number of roles, though, my primary role was on the design end of things. Alongside another designer, we worked together to craft a unique, fun, and dynamic report in ~1 week’s time. Besides design, I worked on the Cause & Effect, Segments, and Multi-Sport Tournament areas of the report. Additionally, I was highly involved with making overall copy edits throughout.

*Please note, sections of this report have been redacted for privacy reasons.