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Movie theatres, as we know them, are no longer what they once were. While streaming has become the dominant way people watch films, that doesn’t mean theatres can’t still capture the sense of magic they once held.

Canyon Meadows Cinemas (CMC) is a second-run movie theatre in Calgary, Alberta. Although I’ve always appreciated CMC’s $5 movie deals, I felt the brand lacked a strong, contemporary identity. This project reimagines CMC through a refreshed brand that evokes the nostalgia and magic of traditional moviegoing, while remaining relevant, modern, and visually compelling for years to come.

*Please note: This project is not in any way affiliated with and/or approved by Canyon Meadows Cinemas.

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