Dior Spec Ads (2019)

Perfume is considered the simplest and easiest way for anyone to engage with Luxury Fashion Brands. For this project, I was tasked with taking one (1) of Dior’s current scents and creating a collection of print ads to be placed in a variety of magazines. The overall objective with each ad was to create something within Dior’s current branding (i.e. something Dior could actively use). Overall, my goal was to break away from Dior’s current advertising (visually) while maintaining a look that could fit within Dior (in 2019 and today). Essentially, each ad is my own take as Dior as a brand, and what the modern man is in 2019.