Dior Spec Ads (2019)

Perfume is often the most accessible entry point into luxury fashion. For this project, I selected one of Dior’s existing fragrances and developed a series of print advertisements intended for placement across various magazines.

Each ad was designed to align with Dior’s established brand language while offering a fresh visual direction that the brand could realistically adopt. The work represents my personal interpretation of Dior—balancing heritage and modernity—and explores contemporary masculinity as it was perceived in 2019 and continues to evolve today.