What began as a passion project under the name Lonely Boys evolved into a more mature and refined brand identity: Jared Linden. This rebrand marked a shift toward a more conceptual and grown-up direction.

The brand launched with a single release titled Labels, exploring the idea of societal labels—specifically those placed on supermodels. This concept culminated in the Supermodel T-shirt, which I designed, photographed, and distributed independently. The rebrand also required updating the Lonely Boys Instagram presence and Shopify website to align with the new identity.