At first, I thought I had struck gold with ‘Lonely Boys’. However, I quickly wanted to shift the brand’s image into one that was more ‘grown up’ (in a sense). Thus, I changed the brand name to ‘Jared Linden’. Like Lonely Boys, Jared Linden was strictly a passion project that consisted of one, singular launch. This launch was titled ‘Labels’, as I focussed on the labels placed upon individuals, and in this case, supermodels. This, inevitably lead to the ‘Supermodel’ t-shirt, which I designed, photographed, and distributed myself. This new branding however, required me to re-brand the Lonely Boys Instagram and Shopify website to fit new branding.