As a first-year university student, opportunities to work within the fashion industry were limited. In response, I created Lonely Boys—an independent streetwear brand focused on producing affordable, trend-driven apparel for streetwear enthusiasts.

To bring the brand to life, I designed the logo, marketing materials, and Shopify e-commerce store. I also sourced blank garments, coordinated with embroidery and printing vendors, and managed order fulfillment. Promotion was driven primarily through the Shopify website and the Lonely Boys Instagram account, providing hands-on experience across branding, production, and digital marketing.